This 200 hours training course gives participants an overview of what Search Engine Optimization (SEO) is, how it works in both a business and a technical context, as well as how they can optimize websites of different industries, from local businesses to multinational corporations to non-profit organizations.
We will also explore how to set S.M.A.R.T. goals for SEO projects, how to align these goals with business objectives, and in turn, how to achieve them. You will be able to apply what you have learned immediately with your website and your clients’ websites.
Timothy Yeung is a marketing consultant who has over 7 years of experience in marketing strategy, digital marketing and business development. He has delivered training, seminars and workshops on the topics of SEO, social media marketing and digital marketing strategies in both Canada and Hong Kong. Timothy holds a Bachelor of Commerce degree from the University of British Columbia as well as an Advanced Marketing Research Certificate from the Cornell University. He currently serves as an executive mentor at the UBC Sauder School of Business. Timothy is Google AdWords certified.